Move along, there's nothing to see here

I recently saw this Moveon.org ad on TV:



This is the worst ad I've seen in this election cycle. It looks like a teenager put it together on a MacAir over the weekend.

I suppose the the message is that McCain has something to do with some people who had something to do with the financial crisis and supports Bush's $700 billion bailout. To emphasize the point, the figure of $700 billion moves across the screen, Atari 2600-style, across the screen. To emphasize the point even more, the $700 billion figure turns red. Is this a sign of danger? A statement that it's more red ink? A higher level statement that it's red ink borrowed from Red China.

How exactly does this ad help to defeat McCain? Obama is more likely to support the bailout than McCain. It wouldn't surprise me if McCain goes populist by opposing the bailout in order to stir up the race--my least favorite phrase of 2008, "game-changer."

Also, the ad has so...many...words...can't...pay...attention. Jeez! These liberals are too damn cerebral. Can't they just play to the reptile mind of the undecided American voter? Fight or flight, fear and loathing, right and wrong.

The Republicans knew how to tear down Kerry with those Swift Boat ads. They didn't just make Kerry look bad, they destroyed his credibility and the basis for his candidacy. McCain's support of the war and other things he's said and done in public life have more than enough material to bring him down without resorting to the lies of the Swift Boaters. This ad just doesn't do anything to defeat McCain. It was a waste of money.

The Obama people were correct to try to dissuade Democratic donors from supporting outside organization like Moveon. This Politico article puts forth several arguments why the Obama campaign steered Democratic donors away from outside groups: Legal defense against charges of illegal coordination, their ties to the Clintons, a power grab, to ensure his brand of "new politics," and "message discipline." This Moveon ad shows the virtues of message discipline.

Update: So the bailout plan failed today. Since a majority of the Democrats in the House voted for it, I don't understand why Moveon would attack the measure and McCain's apparent support of it. Maybe I missed it, but I still don't know where Obama was on this bill. Since Pelosi indicated in the big White House meeting that Obama would speak for the Democrats, it is presumable that they wouldn't have reached a deal with the White House and congressional Republicans unless they cleared it with Obama. The McCain campaign apparently took credit for the deal before it failed. Oops.